Founder

9 years of commercial experience at Essex Cricket

15 years of sport commercial & marketing experience

Delivered over £20m of successful sport partnerships

Global contact portfolio of leading brands

Established routes into a wide variety of sports rights holders and players

LinkedIn

darrell.fox@becomesynonymous.com

Head of Partnerships

7 years of marketing experience across global household brands with portfolios in excess of £30m+ revenue

Delivered national campaigns utilising TV, digital, PR, OOH and print media, resulting in market share & net sales growth

Worked with Premier League clubs to generate original content for brands

Launched multiple product innovations generating £10m+ incremental revenue

LinkedIn

jordan.lillie@becomesynonymous.com

Partnerships & Events Co-Ordinator

10 years of experience shared between hospitality and events management.

3 years of commercial administration experience.

Organised and successfully hosted over 30 highly acclaimed corporate events, featuring prestigious business clubs, gala dinners, and bespoke exclusive lunches.

Coordinated and successfully delivered over 100 hospitality days at Essex Cricket.

Contributed to the successful execution of numerous partners’ activation projects.

LinkedIn

paulina.bilska@becomesynonymous.com

Head of Marketing

10 years of sports & leisure marketing experience.

Worked across multiple sports globally, as well as on Commonwealth Games 2022 & Rugby World Cup France 2023.

Delivered over £11m of revenue, with demonstrable experience of building, engaging and monetising digital audiences.

LinkedIn

Video Producer

6 years of video production and editing experience in the Creative Industry

5 years working in the Premier League, creatively bringing brand & partnership activation to life.

Working with leading sports clubs and brands such as Chelsea FC, Dr Martens, West Ham United, Google Pixel, Burberry, Lotus Cars, Sky, and more

Filmed and edited content that combined, generated over 200 million views in 2022.

As a sports partnership agency we have access to the services of some of the finest in the industry who offer unrivalled support to synonymous clients.

From data analysis to videography, and graphic design to social media strategy delivery.